Creative Director / Founder, WATSON CREATIVE
As a designer, Matt earned his stripes working for Lippincott, a global leader in brand design based in NYC, before moving back to Oregon. There, he spent over ten years at Nike as a designer in several key business categories. The last position he occupied was senior member of Nike’s creative team, where he helped evolve NIKEiD. Today, NIKEiD dominates the world in customization, both online and in Nike’s brick and mortar stores. Matt brings knowledge and experience of 43 retail seasons across product, retail, brand, digital, and marketing, including 5 Olympic Games, 11 global initiatives, and 52 professional athletes. Matt has collaborated with Apple, EA Sports, PlayStation, Marvel, Lego, Pendleton, and Audi, among many others.